Graphic ad campaign targets teenage binge drinking
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The campaign targets 15-17 year olds. (ABC online)
A series of graphic television ads form the centrepiece of a $20-million Government campaign to tackle teenage binge drinking.
The ads feature images of bloodied, drunk and dishevelled teenagers with the message "don't turn a night out into a nightmare".
The campaign targets 15 to 17 year olds and comes as youths prepare for schoolies week.
Federal Health Minister Nicola Roxon says the ads are confronting and may shock some people.
"You'll see that this is actually very real life and that's the message that we want to get through to young people who think that they're bullet proof," she said.
"If they don't drink alcohol responsibly, they will harm themselves, they may end up in hospital, they may do something that they regret."
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